My client is a life insurance company that
has been offering a wide variety of insurance products for over 100 years. They
are strong financially as demonstrated by their "Excellent" rating by
AM Best. They currently offer an opportunity to join their marketing
department. This individual will play a critical role in the Marketing group’s
effort in researching and analyzing new product opportunities and bringing them
to market, as well as positioning current products with my client’s sales
force. This position will analyze and interpret product research to develop
positioning and supporting tools for the sales of their products.
Product Marketing Analyst Responsibilities
Discover, qualify, and analyze information
from various sources – market intelligence, competitive intelligence, and
market research. Analyze results, draw insights.
Contribute to product strategy, definition,
and delivery.
Collects and leverages market intelligence
and other information about competitors and competing products.
Collects and leverages industry data for
product development and product communications.
Collects and leverages women’s market
information.
Establish research methodology and design
format for gathering data from other companies.
Collaborate with marketing team to design
and deliver research to impact sales collateral and tools.
Product Marketing Analyst Qualifications
Bachelor's degree (B. A.) from four-year
college or university, Masters preferred.
Life insurance and annuity industry
experience required.
Four years’ experience conducting research
and analysis in a business environment.
Qualitative/quantitative research such as
focus groups and surveys.
Strong communication and presentation
skills.
Project management capabilities.
Please contact Scott Thompson for immediate confidential consideration and additional details.
Phone: 515-216-5455
See our website at www.csgrecruiting.com/jobs for a complete listing of nationwide opportunities.
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