Thursday, September 4, 2014

Can Changing One Letter on Your Resume Really Make That Big of a Difference?

A lot has been made recently about a story where a man named Jose changed his name to Joe on his resume and suddenly the interview requests started pouring in.  This article, which you can find here:



This got me to thinking about other little changes people could make to improve their chances in a job search.  Below are my thoughts:

1.  Omitting things on your resume
The road to unemployment is paved with well-intentioned bad advice.  One of the most egregious is the suggestion that you omit things from your resume.  Now, you can play semantics and say that omission isn’t really lying and you would be correct.  However, it doesn't change the fact that a hiring manager feels that they are being lied to.  It’s about perception not whether something is technically a lie.  Now, I do think that your resume should only go back about 15 years unless the previous experience is relevant and necessary.  However, not sharing your first job out of college 18 years ago is not the problem. Instead, the problem is when people do silly things like combine two jobs into one or just decide not to put any dates into a resume.  Omitting dates makes a hiring manager assume that there is something really big being hidden.

What should you do instead?
Emphasize your recent successes by only having bullet points highlighting your most recent jobs.  Put your education at the bottom of the resume.  Your resume should be an advertisement for you as an employee.  Customers get mad when they are bait and switched and employers are the same way.  Instead, make things like previous irrelevant jobs and your graduation date the equivalent of the fine print. 

2. I can do anything
This is a major problem.  There are a lot of people who interview for jobs and say – “I was really successful doing X, therefore I can do any job that you might be offering.”  First of all, let me say that I believe people can and should make moves outside of their industry and grow.  It is absolutely possible and probable.  However, you can’t use the above logic as you value proposition  Why?  Because it makes you sound condescending.  Because you are essentially saying “Because what I was doing was so important/difficult/prestigious ,you pick  the adjective, that I can easily step in and do whatever job you are offering in your lowly company.” You also sound uninformed because you are essentially saying that even though you have done no research, you are pretty sure you can do the job. 

What should you do instead?
Look for common denominators between the two jobs.  Focus on them and why this would make it a smooth transition.  Then acknowledge what you need to learn and share how you would overcome it.  Essentially, you need to come up with a value proposition that is stronger than “I’m so awesome, I can do anything, you should hire me.”

3.  I did that 15 years ago, therefore I can do it today
This one is pretty cut and dry.  If the best value proposition you can come up with is “It’s just like riding a bike,” then you are screwed.  The fact is that jobs change over time and the skills needed for said jobs change.  To assume that you can seamlessly step back in makes you seem arrogant. 

What should you do instead?
Does this mean that if your most recent relevant experience is fifteen years ago you can never do the job?  Again, you need to support your argument with data.   Something like this:
“ I know I haven’t  worked as a burger flipper for years, however, I think that I can do this.  You see, because it was my favorite job ever I have kept up with the industry by reading Burger Flipping Quarterly – do you subscribe to this?  I've also done some research and I understand that you guys are working with the most state of the art spatula.  It looks like a pretty nice piece of steel.  I haven’t used one but I think with a little work I can get the hang of it.  “

4.  Not giving a good reason for relocation
So… your kids are all grown, you don’t own a home, you hate the snow.  Bottom line.  You can move anywhere for a job.  That’s great!  Here’s the problem, being a nomad isn't a major selling point.   When a potential employer asks -  Why do you want to move to my hometown? – the answer can’t be because that’s where the job is.   It may be the god’s honest truth, but you have to give more.   Here’s why.  Employers are irrational, just like the rest of the world.  If the only reason you are moving to their hometown, a community that they know and love, even  cherish, is because there is a job then they will make the leap that you will probably leave for someone else’s hometown at some point in the near future. 

What should you do instead?
Come up with a reason to be somewhere.  First of all look for the obvious.  If your sister, brother, cousin, uncle lives there it’s a slam dunk.  If you've visited there before and love it its easy enough.  But what if you are being asked to move to Ames, IA for the job of your dreams and you’ve never been there, let alone heard of it.  You research the city and find a good reason to be there besides the job.  For instance, you could do some research and find out that Ames has the highest quality water in the United States (true fact you should Google the song – City of Ames) and say:
Besides the fact that there is a great job here?  Water quality is  really important to me and my research shows that Ames has the best.  Additionally, I’m a big fan of below average college football.  This just seems like the right place for me!


What do you guys thing?  What are some other little things you could change in your search to make a big difference?